The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry.
As creatives designers working in advertising, Lucca Coelho and I decided to participate in the UK Young Lions in the category of Design.
The brief had a 72h turnaround. It revolved around the brand identity of All In- the UK advertising census, which aims to assess the levels of inclusivity and diversity in the UK advertising industry.
This was the previous identity we were shown:
This is the new visual identity that we have created:
